In 2017, Kylie Lato started a food blog because she wanted a job that would give her more time at home with her family. It would take her three ...
In 2020, JK Molina was a college student in Guatemala earning $250 a month as a virtual assistant. His plan for getting out was simple: post every day, talk ...
In 2024, Matt Lakajev made $1.56 million selling on LinkedIn. He did it while telling his audience that the standard LinkedIn playbook is wrong. Followers were a stupid vanity ...
Coaches are the hardest people to sell to in the fitness market. They have watched every pitch, run most of them on their own clients, and met too many ...
In 2014, Tom Youngs found himself standing in his dental surgery, looking at the white walls, with the next 40 years staring back at him. What he wanted instead ...
Kim Vopni’s customers have a problem most of them would prefer to ignore. The ones who do raise it with a doctor are often told it’s just part of ...
Nicole Burke charges $3,000 to teach people how to run her exact business. Almost 2,000 of them have paid to be a part of it. They open up new ...
In 2017, Matt Giovanisci announced to the world that he was going to turn his “silly little blogs into behemoths in their respective industries.” Today he runs Swim University, ...
Tiffany Uman spent thirteen years climbing L’Oréal from the inside, and she was very good at it. Seven promotions in under ten years, finishing as a senior director with ...
Lars Tiger spent 30 years building a name in the music business. He wrote #1 songs, ran a label, and even mentored artists on Idol. Through all of it, ...
Tiago Forte has spent more than a decade teaching one method. It’s called Building a Second Brain, it made him one of the best-known names in productivity, and the ...
In 2019, a 25-year-old marketing employee in Seattle walked out of her corporate job. That walkout became a brand, then a bestselling book, then a company that brings in ...
In 2018, Emanuel Cinca had an idea to start a newsletter. He’d come up through affiliate marketing, and before that, poker. Both had trained the same instinct: he could ...
Graham Cochrane makes about $160,000 a month, and most weeks he works around five hours to do it. He picks his daughters up from school every afternoon, and the ...
Ellen Yin dropped out of corporate life at 23 and built a creator business the way you’re supposed to. The webinar that ran while she slept. The low-ticket products ...
In 2016, Sam Vander Wielen was a corporate attorney in Philadelphia, with awards on the wall and a career it had taken years to build. Then she quit, and ...
When Sarah Renae Clark sold her first coloring book, she didn’t own a single colored pencil. She’d designed the thing in a day, posted it into a Facebook group ...
Ben Schlichter has been fixing washers, dryers, and refrigerators out of a small appliance shop in Circleville, Ohio since 2018. In 2022, almost on a whim, he put on ...
In late 2020, a new tech CFO opened a Substack as a notebook for an audience of one: himself. He was learning the job faster than he could remember ...
In 2024, Julia Taylor’s business made $867,000 and was going backwards. GeekPack had been running six years. There were 180,000 followers across social, a 25,000-person newsletter, a flagship course, ...