In 2016, Liz Wilcox built her first online business while sitting in parking lots. She’d work from the library, the laundromat, the lot outside the local Lowe’s, anywhere her ...
In late 2022, as ChatGPT went mainstream, Zain Kahn found he had the same questions about AI as everyone else. By his own account he was a marketer, “not ...
In 2015, Abbey Ashley was pregnant and living paycheck to paycheck in a basement apartment, working off a used laptop she’d bought on Craigslist. She needed money, and she ...
In early 2019, after seven years as one of Airbnb’s first product managers, Lenny Rachitsky quit to go and find his next startup. Writing wasn’t on the list. He’d ...
Haley Ingram went her whole first year as a real estate agent without selling a house, and by her own account her skills as an agent were questionable. By ...
In 2012, John Lee Dumas was selling real estate in San Diego, the fourth path he had tried since leading an Army platoon through Iraq, and the fourth he ...
Tim Grahl could put almost anyone’s book at the top of the New York Times list. Dan Pink hired him for it. So did Ramit Sethi and Dan Ariely. ...
In 2017, Kylie Lato started a food blog because she wanted a job that would give her more time at home with her family. It would take her three ...
In 2020, JK Molina was a college student in Guatemala earning $250 a month as a virtual assistant. His plan for getting out was simple: post every day, talk ...
In 2024, Matt Lakajev made $1.56 million selling on LinkedIn. He did it while telling his audience that the standard LinkedIn playbook is wrong. Followers were a stupid vanity ...
Coaches are the hardest people to sell to in the fitness market. They have watched every pitch, run most of them on their own clients, and met too many ...
In 2014, Tom Youngs found himself standing in his dental surgery, looking at the white walls, with the next 40 years staring back at him. What he wanted instead ...
Kim Vopni’s customers have a problem most of them would prefer to ignore. The ones who do raise it with a doctor are often told it’s just part of ...
Nicole Burke charges $3,000 to teach people how to run her exact business. Almost 2,000 of them have paid to be a part of it. They open up new ...
In 2017, Matt Giovanisci announced to the world that he was going to turn his “silly little blogs into behemoths in their respective industries.” Today he runs Swim University, ...
Tiffany Uman spent thirteen years climbing L’Oréal from the inside, and she was very good at it. Seven promotions in under ten years, finishing as a senior director with ...
Lars Tiger spent 30 years building a name in the music business. He wrote #1 songs, ran a label, and even mentored artists on Idol. Through all of it, ...
Tiago Forte has spent more than a decade teaching one method. It’s called Building a Second Brain, it made him one of the best-known names in productivity, and the ...
In 2019, a 25-year-old marketing employee in Seattle walked out of her corporate job. That walkout became a brand, then a bestselling book, then a company that brings in ...
In 2018, Emanuel Cinca had an idea to start a newsletter. He’d come up through affiliate marketing, and before that, poker. Both had trained the same instinct: he could ...